Thursday, November 08, 2007

Today's Lesson: ROI (Return On Investment)


That's a key economic phrase that basically means you better be getting equal or greater value from the effort you're putting into something. Unfortunately for this DoYoCoCo project, the MyCokeRewards promotion's ROI is so bad it's almost backwards. What you're looking at is the prize we could, almost, currently collect (if we cashed in our almost 2500 points). Unless one of the kids Nick's Kids Fund is helping out, who we're in effect helping out, is an Ohio State University fan. And a really big one at that.

It's this kind of OK prize that led me to start this project. And to solicit support from you cats— mainly cuz I can't drink enough Diet Coke in one day to score up 10 caps/codes. I COULD drink that much, but I'd either be glued to the ceiling amped up on caffeine. That or I'd be in ICU withe an aspartame induced coronary. And that would kinda kill this whole thing. And that wouldn't be good for anybody but a funeral home.

Sooooo, if you've got codes from 12/24-packs &/or 20oz'ers of Coke products to donate, and help keep me from getting a coronary while helping out needy kids, send them in to HelpAKid and we'll give the prize(s) to some kid(s) in need.

Thanks. And remember to keep smiling.

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