Friday, August 24, 2007

Today's Lesson: Deception


With our switch from donating earned prizes to St. Jude Children's Research Hospital to donating earned prizes to Nick's Kids Fund (and it's link to football), I thought it appropriate to resurrect this gem of a play.

Some might say it's trickery, plain and simple, and that it's somehow wrong. But I counter that argument with the notion that this play is a fine display of resourcefulness. And it takes some serious courage to try and pull off a play like this one.

For fun's sake, let's imagine the team that pulled this play was getting beat up and down the field. The kids were losing confidence in themselves. And this was just the kinda thing that would get them back in the game. Seriously, it's not like running up the score on a lesser opponent in order to "make sure all the non-starter kids get some good reps in" or anything. It's just a really ingenious trick play that worked.
It taught the other team to always expect the unexpected. And it made the kid who scored that looooooooooong TD feel as free as a bird. Yeeeeeha!

We could all use more of that feeling.

Hence this project: We donate codes; Score prizes for kids who get unsolicited gifts out of nowhere; They feel some serious joy. That's good stuff.

The codes keep trickling in, but don't let that keep you from sending in your donated MyCokeRewards codes (found under the caps & inside 12-pack tearaway pieces) to HelpAKid.

Thanks. And remember to keep smiling.

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