Day One: Can Caffeine Twitches Get A Needy Kid To Six Flags?

WHAT'S THIS ALL ABOUT?
A rallying cry to all the caffeine-addicted people of the world to pool our individually worthless MyCokeRewards codes to collectively earn a decent prize that we can donate to a kid at St. Jude Children’s Research Hospital who’ll appreciate it.

WHY SHOULD WE ALL GET ALONG?
Because most of the My Coke Rewards prizes worth anything require you to drink about ten 12-packs a day—most of us non-truckers can’t hold that many. But collectively, we can knock out some serious caffeine/points and help this kid.

HOW CAN YOU HELP?
Simply email the 15-digit codes from your 12-pack tear-away pieces (worth most points), or red caps from bottles of all sizes (less points) to HelpAKid. They’ll be entered and the prize(s) earned by Jan. 15, 2007 will be given to the kid.

For the record, I'm NOT DOING THIS FOR BENEFIT and will provide you with a signed pledge if you really want it.

So let's use our overly addictive caffeinated brains to help a kid out. Thanks. And remember to keep smiling.

Brandon McKnight

Brandon McKnight was diagnosed at the age of 5 with a cranial pharyngioma which presented itself as a tumor on his left optic nerve. Brandon's tumor was in-operable due to its size, location and possible serious complications. He has had 11 surgeries and several out-patient procedures to help drain fluid from his brain and prevent his headaches.

Brandon currently works part time as a fulfillment clerk in one of the regional offices for St. Jude Children's Research Hospital in Chicago, and speaks frequently to various donors and volunteer groups about his St. Jude experience. Brandon says that he is so grateful for what St. Jude has done for him that he wants to spend much of his time giving back.
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St Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St Jude is financially supported by ALSAC, its fund-raising organization.

For more information, please visit www.stjude.org or call 1-800-822-6344.